A communication platform designed for schools to facilitate communication between parents, and teachers. It allows for announcements, event notifications, and messages to be shared easily.
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Actionaly is the 1st Family Relationship Management (FRM) platform. Actionaly brings CRM principles to a highly fragmented space, helping organizations such as schools, after-school programs, youth sports leagues, and many more, engage families as effectively as businesses engage Customers. With an initial focus on education, Actionaly has deployed its communication solution across districts in more than 12 states, not only for educators themselves, but also for approved vendors in these districts that can call upon the Actionaly APIs to connect to families.
Create a new way for parents to engage with the various formats of communication that Actionaly uses (News items, vs. To-Do items, vs. Direct Messages), and all ‘actions’ parents can or need to take. This should also include the ‘notification’ logic that drives parents to the Actionaly interface (app / webapp)
Interactions can include:
- Read news items (and possibly react with a thumbs up)
- Action many different types of requests:
• Created a more intuitive and better organized navigation by separating the News from To-Dos.
• Nudged users into completing more tasks by introducing a Thank You page with positive feedback after completing each task
• Designed a consistent user interface to keep parents more informed and engaged about school communication.
Here is the list of the key demographic for this project.
- Parents with kids in K-12
- Teachers from K-12
Our research project aimed to uncover the pain points, preferences, and ideal solutions for K-12 parents regarding school communication. We learned valuable insights of the unique communication challenges faced by parents.
We learned that we can enhance the UX:
We interviewed 6 parents and created an affinity map. 1 external stakeholder wasn’t included.
Patterns we noticed included:
We created a Journey map in order to help visualize what steps a user might take in different scenarios, like accepting a consent form, parent-teacher conference, and reading newsletter.
This empathy map depicts what the potential users might think, hear, see, say and do in order to confidently address any pain points and opportunities.
I sketched out the low-fidelity wireframes, keeping the MVP and user flows in mind. Once the sketches were finalized, I created the digital formats.
Below are a few wireframes of the main pages. I created a simple landing page, a home page, college page, search result, a profile page, Â filter options and more.
I further iterated on these pages as I received feedback from my stakeholders, keeping the MVP and user flows in mind. Once the sketches were finalized, I created the digital formats.
I Tested My Design With Three Prospective Students And One High School Graduate, I Was Able To Get Some Feedback, Made Some Corrections And Fixed Some Prototyping Issues. During my usability test, I was able to gather some feedback, suggestions, corrections and put it into consideration.
